When tech giants like Apple and Google launched the App Store and Play Store in 2008, they were introduced as marketplaces to distribute mobile software to their customers. Fast forward to 2020, app store marketing has emerged as a crucial marketing channel that goes beyond the mere distribution of apps.
App Store Optimization plays a very important factor for any App Store Optimization company. ASO aims to be specifically powerful when you are in need of high efficiency and lesser dependence on your marketing cost. Although its operations primarily revolve around application discovery, no organic app growth activities or any sort of paid campaigns like advertising are ever entertained on such platforms. In this article, we will talk about the various ASO mistakes committed that have a negative effect on your application’s performance and how to avoid them.
6 Serious App Store Optimization Mistakes
- Improper Use Of Keywords
Choosing and using the correct keywords is extremely crucial when using App Store Optimization. You need to do an extensive search for the keywords and apply them in the correct place while creating the application’s descriptions such as the title, content and other details. These keywords help in promoting your application for the most searched query on the app store. If you need to enhance your application’s chances of being found on the app store, you need to devote a considerable time doing research, analyzing, and placing the selected keywords on your app page correctly.
- Wrong ASO Priorities
ASO is getting complex day by day, more abrupt in nature and multifaceted. Due to this, making ASO a priority is particularly difficult for most people. You need to have exciting graphic content and be creative in your optimization techniques. You need to also take care of the wording and transcribing in your content optimization.
- Incorrect Interpretation Of ASO
App Store Optimization must be used to boost the installation of apps, not only visibility. There’s no point in having high visibility but fewer app installations. App stores provide the convenience of localizing your app listings for more improved results. When you choose a specific localized listing, the keywords search for that particular market improves your sales exceptionally. This increases the conversion rate with a higher number of installs of your application. You can also hire an App Store Optimization company like Techmagnate if you are unable to apply the correct ASO techniques.
- Tracking Your Competitor Apps
App stores have millions of apps that are listed. This results in high competition between apps that are designed to provide the same functionality. This reduces the chances of your app to be selected from so many similar applications. Usually, the best digital marketing company consists of expert professionals who can help you track your competitors’ apps performance on these stores. It is important to track your competitors’ apps since your app might not be the only one in that specific category.
- Considering ASO As A One-Time Job
App Store Optimization is a process that is beneficial in the long run, but it is often confused with a one-time task completion which it definitely isn’t. You need to constantly update your ASO strategies as you would update the various types of SEO strategies for a website. Keeping in mind your app’s metrics and standings in the app stores, you must experiment with different tactics to maintain your application’s visibility.
- Not Using The Correct ASO Tools
ASO tools help you in regularly monitoring keyword/chart rankings, product reviews and ratings, and many other such details. It is, therefore, crucial to understand how these app stores operate, the execution of the application on the stores, and if the correct ASO strategy is used to make more improved business decisions. These tools are extremely helpful in tracking all such metrics correctly. Here’s a list of the most common types of ASO tools used by an App Store Optimization company:
- SEO for Apps tools
- Chrome extensions for App Store Optimization
- User ratings and reviews tools
- A/B testing tools
- Mobile SDKs that help with ASO
Conclusion
In the coming future, the number of apps on Google Play and Apple App Store will be increasing tremendously. If you desire to enhance your application’s visibility, you need to perform App Store Optimization smartly and correctly. This means that certified ASO experts will help generate more traffic on your application’s page listed on the app stores and in turn, lead to more downloads and conversions. So, strictly avoid these small ASO mistakes and make your application more highly visible.