A website that checks all the right boxes can serve your business well. Small businesses should prepare for a sharp increase in business after launching a well-crafted business website.
If you can manage to grab the attention of your target audience online, you can take your business to a whole new level. Take a closer look at your business website, and consider these quick tips on creating a winning design.
Mobile users rule the roost
Mobile users are the most prominent force on the internet today. Building a business website that serves the needs of mobile users is a wise move. Mobile optimization is a powerful tool when you’re working to craft a site that is appealing to every type of user.
Start by making your text blocks short and sweet. Optimize the loading speeds of your site as well, so mobile users don’t have to wait forever to see what you’ve got to offer.
Simple navigation is key
A great business website is easy to explore. You can boost user engagement simply by making navigation easy to understand. Start with a stationary navigation bar.
Take a look at this site for lifting and safety equipment. The design presents users with a clear path to the information they may be seeking. There’s no questioning how to move around their website.
Add social media to the mix
Social media is one of your best tools for visibility online. Giving users the chance to share your content is like programming some free marketing into your pages.
Add social media sharing icons wherever it feels right. If your site has a blog section, each blog post is an opportunity to add sharing abilities.
Your contact methods matter
Make your website a hub for communication by adding an array of different ways for users to make a connection. Make a plea for an email signup with a simple signup form. Add at least four different ways to communicate on your site’s contact page.
If you’re working with a blog, you can also give users the chance to communicate by adding a “leave a comment” box at the end of each of your posts.
Investigate Google’s tools for business
Google offers a lot of great tools for business owners, and they are all offered for free. Take the time to really investigate the various tools you have at your disposal.
Data and analysis are a crucial ongoing task when you have a live site, and Google can help make it all make sense.
Start by checking out what Google Analytics has to offer, and move on from there. Proper analytics can give you some pretty clear information about what is and is not working for your design.