If you’re trying to think of the best ways that you can market your services to the rest of the world, then you tend to use full-fledged marketing ghettos that are effective, reach your target market, and won’t break the bank in the process! One of the most foolproof marketing methods is using expired listing postcards – this type of postcard is the perfect outreach method that advanced real estate agents can use to broaden their clientele base and get new business. Instead of just relying on your old clients to continue supplying you with income, you need to increase your customer base and reach an entirely new market – the best way that you can do this is by using creative, clever, and unique expired listing postcards!
See more a few ideas when it comes to experts using real estate listing postcards to show your prowess in the housing industry!
A few creative ideas for experts to use when it comes to expired listing postcards
Use a brightly colored postcard
There is no point in using black and white, dull colors, or a color that does not POP on the postcards. Instead of using muted colors and pastels – which can look good for home decoration – your advertisements need something a little more extreme. Using bright colors that will get someone’s eyes diverted to your postcard is the best way that you can get someone’s attention. If they see a dull postcard in the mail, it will be in the trash in five minutes – however, if you use a brightly-colored expired listing postcard, this has a much higher chance of being looked at, viewed, and kept.
Give a FREE offer
If you are trying to increase your target market and broaden your clientele base, then you need to provide a FREE offer to your dedicated consumers. If someone has been on your emailing list for years now, and they have not received any perks of being a loyal follower of your real estate business, this can cause them to feel underappreciated. Instead, use your just expired listing postcards to reach out and gain traction for your business.
Unique shapes on your postcard
If you are trying to think of ways that you can get your expired listing postcard to stand out among the crowd, use unique geometric shapes, bright colors, bold lettering, and uppercase font. This way, your client’s eyes will immediately be attracted to the interesting and eclectic design! Did you know that using a just expired listing postcard can actually create a huge return on investment – even upwards of 1000%?
Utilize postcards in your mail campaign
Every business needs a foolproof marketing campaign – you can use your brightly colored just expired listing postcards to become a foolproof part of your direct mail campaign. Instead of just focusing on other marketing efforts that could be falling by the wayside, use your just expired listing postcards to gain traction in your campaign.
Offer a FREE appraisal
Another genius idea when it comes to using your just listed expired postcards is to offer a free appraisal in the process. By offering free services, you are much more likely to get new clients to at least try your services before moving on towards someone else. By allowing someone to try your services without having to spend a fortune upfront or the immediate costs, you can increase the likelihood that they will continue using your services for buying and selling houses in the future.
Get responses!
The last way that you can use just expired listing postcards to your benefit is to make sure that you get responses! Put incentives in the postcard that make people want to respond to you, email you, call you, and connect with you directly – and then reward them for their responses! If you’re your clientele base for war, depending on your marketing efforts, this can increase the likelihood of keeping up constant communication with them in the future.
Conclusion
Instead of using the same old marketing tactics that are falling short, not generating enough revenue, and not reaching your target market, we recommend using just expired listing postcards. Instead of focusing on other advertising efforts – like TV commercials, emails, and mass texts – using this marketing effort lets you connect with your target market, offer them incentives, guarantee responses, and increase your outreach!