Did you know that less than 64% of small businesses never planned their website fully, and they never thought they would need to redesign their website?
When a business owns its own website, it will have to redo its website at some point. There are certain factors that are changing and evolving, and the same is true for businesses.
Below, we have created an in-depth guide on how to plan and organize a website redesign and help take the stress out of it.
Define the Goals of Your Website Redesign
The goals of your website redesign should be to improve user experience, increase conversions, and make your site more mobile-friendly. To accomplish these goals, start by auditing your current website. Look at your analytics data for more info to see where users are dropping off and identify any pain points.
Once you know what needs to be improved, start creating a wireframe of your new site. This will help you map out the user flow and ensure that all the important content is accessible.
Research Your Target Audience
When planning a website redesign, research your target audience to ensure that it meets their needs. Identify who your target audience is and what their needs are. Consider what content or features would appeal to them.
Use data from analytics to understand how users currently interact with your site. Also to know how you can improve their experience.
Conduct user testing to get feedback on the redesign and make changes. Your goal is to create a website that appeals to your target audience and helps you achieve your business goals.
Create a Sitemap
When redesigning a website you need to create a sitemap. This will help you plan and organize your redesign by mapping out the existing content and structure of the site.
Once you have your sitemap, you can start to plan your new site layout and design. Consider what contents to keep, and what to remove or restructure.
Think about how you want users to interact with your site. What features and functionality do you need to include to make this happen.
Design Your Pages
There are a few key things to keep in mind when planning and organizing a website redesign. First, you’ll want to consider the design of your new pages. This includes things like the layout, color scheme, and typography.
You’ll also want to think about the content of your pages and how best to present it. For example, do you want to use text, images, or both? Finally, you’ll need to consider the technical aspects of your redesign.
You need to consider choosing a new web hosting provider and updating your domain name. By keeping all of these factors in mind, you can ensure that your website redesign goes smoothly.
This should result in a beautiful, user-friendly website. You can also use the services of a website redesign agency for a worry-free process.
Begin Redesigning Your Website
After reading this article, you should have a better understanding of how to plan and organize a website redesign. To get started, you should create a project roadmap that outlines the goals, objectives, and timeline for your redesign.
Additionally, you should create a style guide that establishes the look and feel of your new site. Once you have these foundation pieces in place, you can begin designing and coding your new site.
Take a look at some of our other articles for more digital marketing tips.