As business owners, we find ourselves in uncharted territory currently and it has made our business lives a little bit harder. The customer has moved away from brick and mortar stores and they are now doing the vast majority of their shopping using their various devices. If you were to look around you right at this moment, you would see that almost everyone has a smart phone in their hands and they are using it to surf the Internet, make voice calls and to receive messages from their friends. Many of us would find it almost impossible to do without our phones and so you as a business owner you should be taking steps so that you can take advantage of this very situation.
I am of course, talking about text marketing and if you deal with a company like Prodocom, then you will be getting an excellent SMS marketing strategy that is second to none. This is a vastly under utilised and overlooked marketing method and if you haven’t considered it before now, then maybe the following benefits of doing so can help to change your business for the better.
* It focuses on your core customers – All customers always want to be kept in the loop when it comes to products and services that you have to offer and when there are promotions to take advantage of. By sending SMS messages to your customers, you are telling them that you appreciate their business and you always want to keep them as your main focus.
* It helps spread the message – If you are sending SMS messages to your customers, then if they feel that you are offering a fantastic motion, they will tell their friends and family all about it. This means that your SMS messaging is also creating and other effective method of marketing called word of mouth. You know that you can boost your business with website design and SMS can do it for you as well.
* It is incredibly cost-effective – When you compare it to other digital marketing methods, SMS marketing is much cheaper in comparison. This is especially useful for those businesses who have smaller marketing budgets and rather than sending brochures and the paperwork out to your customers are just going to cost you a lot of money at the printers, you could just send out a message giving your customers all the details instead. There are a number of government rules that need to be followed when engaging in SMS marketing.
Nobody is saying that you need to stop doing your current traditional marketing or your digital marketing, but you should definitely be using SMS marketing as part of your overall marketing campaign. It will allow you to get your message straight to your customer base and because only a certain amount of characters are allowed, it helps you to get right to the point so that customers can immediately understand the benefits.