Product photos are essential to Amazon marketing. Unfortunately, some sellers ignore this. Today, we are going to discuss how to take professional product photos for Amazon marketing.
There is no denying that high-quality images play a significant role for e-commerce sites; Amazon is no exception. Product images are one of the deciding factors for conversion rates as they provide customers with the first impressions of your product. So, how to take professional product photos for your Amazon store.
Do High-Quality Product Photos Help Increase Conversion Rates?
It is true that visual images effectively impact human vision; We respond to images and process visual data much better than other data types.
The truth is that the human brain can process images up to 60,000 times faster than text. About 90% of information is transmitted to the brain in the form of images.
With this in mind, many businesses have deployed innovative solutions to promote data visualization.
Undeniably, many of the product images on Amazon are of low quality; The probability of generating sales for those products is much lower than for products with better image quality.
In fact, most customers are very concerned with the product’s image when shopping. Therefore, it is essential to focus on product photography to capture the attention of customers.
So, how to optimize your entire product photography process? Let’s find out in the next section.
7 Product Photography Tips For Amazon Marketing
1. Start With A Consistent Plan
Start by answering questions like “How should your product photos look?” or “How do they relate to your online presence?” Then, get started setting up your logo, settings, or color scheme for your product images. Your product images should not look as if they were taken from another website.
2. Take Advantage Of The White Background
Most e-commerce sites, including Amazon, display products on a white background for a variety of reasons; These include:
- Reduce unwanted distractions
- Make the product the center of attention
- Create a sense of consistency
In addition, aesthetically, the white background makes the product look more professional and clear. Moreover, it also makes colorful products stand out.
3. Set Up The Right Lighting
We all know how light can change an entire photo. Therefore, setting the right lighting for product photography is extremely necessary because this dramatically affects the quality of the photos. Going further, this also helps convert sales.
Most items look better when taken with natural light. But natural light is not always a good choice; So, you can try using artificial light, along with umbrellas or homemade lightboxes.
4. Keep Photos In High Resolution
Your product images should be of high quality and never be blurry. So, it is best to use a good camera with a high-resolution lens during your product photography.
5. Pay Attention To The Product Size
Product size is a factor that every seller needs to pay attention to; The product in the picture must not look too small or too big.
If the size of the product is too small, there will be too much white space around the product; So, chances are your customers won’t see the essential details of your product.
Conversely, if the product size is too large, some details of the product may be blurred.
These issues will result in a bad buying experience for your customers and will probably affect your store’s ratings as well.
6. Shoot From Many Angles
It is wise to take product photos from multiple angles because this makes it easier for customers to visualize your product.
7. Avoid Placing More Items Around the Product
Placing multiple items in photos may mislead customers. They may feel disappointed that they did not receive all the items available in these photos after purchase. Therefore, you should only photograph the products you sell, not the things customers won’t receive.
For more information on photo criteria, it is best to get help from a reputable Amazon marketing agency.
What Do You Need to Prepare?
1. A High-Quality Camera
It is easy to own a good camera these days; You should buy one from a well-known brand. However, that does not mean your camera has to be an expensive product; Consult with a trusted photographer to choose a camera that best suits your budget.
2. Good Tripod
A tripod is a vital equipment that you need to invest in. It helps keep your camera steady while shooting; As a result, your images will not be blurred due to camera shake.
3. Memory Stick
A memory card is definitely an indispensable part of a camera. It allows you to save images and transfer them from the camera to your computer for post-production editing later.
4. White Backdrop
As mentioned above, you will need white background for your product photography. So, it is essential to invest in a high-quality white backdrop.
5. White Foam Board
A white foam board helps to reflect and increase the available light. For example, they are often used to reflect light from windows onto products to produce well-balanced photos.
6. A Folding Table
A quality folding table will help set up a white backdrop and adjust the tripod height. In addition, they are also used to shoot from the angle and height you want.
7. Clamps and Tapes
To create high-quality images, it is good to prepare some clips and some rolls of tape to fix the white backdrop; This helps prevent the product from moving during shooting.
8. Natural Light
Windows are the best light source. However, you need to take pictures close to large-sized windows.
Remember that The light from a small window can make the light in your photo a bit out of balance. That means more oversized windows result in better pictures, as they provide more natural light.
7 Essential Steps to Take A Product Photo
Everything is ready; It’s time to create amazing photos!
- Step 1: Put the table near the window.
- Step 2: Spread the white backdrop from the bottom of the table extending up to the wall.
- Step 3: Fix the white backdrop to the wall and table with tape or clamps.
- Step 4: Place the foam board at an angle that reflects natural light from the window into the product.
- Step 5: Place the tripod at the appropriate height.
- Step 6: Fix the camera on the tripod.
- Step 7: Start shooting and try shooting at different angles.
Conclusion
High-quality photos are vital to boosting your conversion rates and sales on Amazon. If you have any questions regarding your Amazon business, you can always visit Olifant Digital for expert advice.