If you’re paying for online ads for your business, you’re going to want to be sure that those ads are as enticing as possible. Without enticing ads, you can’t hope to have people buy whatever it is you’re selling online. But for many businesses, their ads aren’t performing as well as they’d like.
For those who find themselves in this boat, here are three ways to optimize your online ads for better conversion rates.
Simplify Your Ads
One thing that’s sure to make your ads perform less than optimally is if your ads are busy and confusing. While you might have a lot to say and plenty of ideas floating around your head as to how to say it, what you really want from your online ads is for the whole thing to be very simple and streamlined.
To do this, you’ll want to remove any distractions that are currently taking up space in your ads. Try to limit the number of words you use, keep your images simple, and take away anything that pulls the eye in a different direction from where you actually want people to go. By making your ads as simply as possible while still including all the important information, you’ll likely improve the conversion rate for your ads and find that more people are clicking through to your landing pages.
Capitalize More Words In Your Text
While this might seem like a weird and small detail, capitalizing more of the words in the text of your ads can have a very real impact on the conversion rates for those ads. Knowing this, if you’re looking at the text of your ads and you notice that not all of the words start with a capital letter, whether they’re in the headline or in the body of the text, try replacing the first letter with a capital letter to see if you have any improvement on how many clicks you get on that ad.
Focus The Majority Of Your Attention On The CTA
When creating the perfect online ads that’s going to bring you a lot of traffic and have a great conversion rate, the one thing that you’re going to want to focus the majority of your attention on is the call-to-action. This is what is going to make people want to click on your ads and take advantage of whatever it is you’re offering.
If you’re not already doing testing for the best CTA possible for each ad, start making subtle changes to the color, wording, placement, and more for each call-to-action to see which one elicits a better response from those seeing your ads.
If your online ads aren’t converting as well as you’d like them to, consider using the tips mentioned above to help you better optimize your ads.